GMB Ads Course
Unlock the power of online advertising with Digital Dhanu’s Google Ads Course. Our comprehensive training equips you with the skills to plan, create, manage, and optimize high-performing Google Ads campaigns that deliver real results.
Whether you’re just starting out or aiming to sharpen your existing advertising expertise, this course is designed to help you achieve your marketing goals efficiently and confidently.
Campaign Setup & Structure – Build effective campaigns
Keyword Research & Targeting – Reach the right audience
Ad Creation & Optimization – Craft and improve
Performance Tracking & Analytics – Measure results
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All in One Google Ads Course
MODULE 1: Introduction
- Paid Advertisement platform
- Why Google Ads?
- Different types of Google Ads
MODULE 2: Google Ads Hierarchy
- Google Ad Manager level
- Campaign level
- Ad group and ad copy level
MODULE 3: Ad Account Setup
- Requirements
- Steps to Set Account
- Do’s and Don’ts
MODULE 4: Ad Campaign Setup
- Understand Campaign Objectives
- Different types of campaigns
- Budget & bidding
MODULE 5: Ad Group Setup
- Learn How to create an ad group
- Why do we need Multiple ad groups
- Understand different types of keywords
MODULE 6: Ad Copy Setup
- Understand components of ad copy
- Learn how to create compelling ad copies
- What does it look like?
MODULE 7: Google Ad Assets
- What are Ad Assets?
- Types of Ad Assets
- How to add assets in your ad copy
MODULE 8: Science of Negative Keywords
- What is a negative Keyword?
- Importance
- How to add negative keywords
MODULE 9: Billing Management
- Methods of Payments
- Details Required
- Verification
MODULE 10: Access and Security
- Importance of Access & security
- Type of Access
- Add or remove users
MODULE 11: The Auction Insight
- Performance Insights
- Understand the metrics
- Learn to analyze competition
MODULE 12: Overview & Analysis
- Understanding KPIs
- Track campaign performance
- Make data-driven decisions
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